In this article, I am happy to share my experiences on the promotion of games in Steam. These are the ways that our game development studio used at the beginning of our career.
Promotion of the game
This stage begins with the release of the game and can last up to a month or even more. Our team has enough experience in the promotion of games on Steam. This paragraph will be very useful for those who did not do this before. Keep in mind that I only talk about free ways to promote, as they are basic. The main goal at this stage is to get to the “Popular news” section. The games in this list are quite short-lived and quickly disappear. Also, the number of activated keys is taken into account here, so free giveaway of keys is perfect for this purpose.
Raffle game keys
You provide the keys, and then either all participants
Many groups on Facebook and Steam generally calmly allow you to post about a recent release without any raffles, so be guided by circumstances.
Gameplays, video reviews and streams
There are special sites where these people will find your game, for example, twitch. You contact any streamer you like from the list, and then offer him a few keys, and he will stream your game. With YouTube gamers the same thing.
Free keys giveaway
It all depends on your strategy. Many developers distribute keys to everyone, and they say that it increases the popularity of the game, because other players see that they are playing a game and may also be interested. And so more people know about the game. However, I did not try this method, after all, it can kill purchases. When people see that the game can be obtained for free, people will wait to receive another free key. But you can just