This is the sixth part of my article series in which I will explain how to start up your game in early access and how to arrange your product page correctly in the Steam Store.
Upload your game to Steam
When your game is finally ready for release, upload your build to the Steam website. In truth, this is not very conveniently done through the console, but there is a unique visual utility that simplifies this process.
To get there, you need to go to the closed Steamworks Development group in Steam itself, look for the section Discussions> Steamworks General Discussions> SteamPipe GUI Tool.
Do not forget to check your build before releasing carefully! Very, very carefully check! This is important as I ran into a problem, because of which my build turned out to be full of bugs and it had to be redone urgently.
If your game requires the installation of some kind of DirectX or something else like this, you can specify this in the special settings, and it will be automatically installed if necessary. This can be useful, for example, if a player has just reinstalled the operating system and does not have the necessary software on his computer. Do not be lazy to read the tooltips. There is a lot of useful information there.
There is such a cool feature called “early access”. Perfect for you if you have financial difficulties. I will not talk about this in detail, because I did not release games with early access, but I heard that the idea of an early access release is not bad in itself — you receive feedback, and you can fix bugs in the game on time, and income will come faster. But with the label of early access, the game musters less confidence from outside.
Another important thing, without which you cannot start the release – this is the game page. This is your future face in the store! It is structured the same way on Steam Greenlight, but there are more features and capabilities. For example, videos and screenshots can be downloaded in different languages, and you need to draw multiple logos in a wide variety of sizes for all occasions. It is desirable that the page of the game is prepared in advance. While the game does not have a page, it is not visible in the store list, you cannot subscribe to it, and it cannot be added to your wish list. Do not be surprised when during the release there will be so few people interested. Moreover, you can still start collecting fans before the release: see subscribe or even buy if the pre-order is open!
Unlike early access, it looks like the game is ready and if it comes out soon – there is not one negative feedback.
So be responsible.